您的可持续发展工具包中有什么?

Driftaway Coffee launched 100 percent compostable packaging in December 2019.

Brands and original equipment manufacturers (OEMs) need to ensure that they are keeping up with environmentally sound practices and maintaining their commitment to sustainability. As such, there are key considerations for brands and OEMs implementing eco-friendly packaging solutions.By Jorge Izquierdo

The move toward sustainable practices, products and materials is no longer on the horizon but ever-present. This is especially true as more consumers factor brand initiatives in purchase decisions. In fact, global demand for sustainable packaging is expected to reach approximately USD $400 million by 2024 with a compound annual growth rate (CAGR) slightly above seven percent, per Zion Research. As such, brands have begun to integrate environmentally-sound practices while other companies are leading the pack. Regardless of where companies currently stand on the sustainability spectrum, there is always room for growth – and certainly the demand to support it.

随着消费者对可持续品牌实践的认识,增加了一些考虑因素,即公司必须赶上或保持领先地位。

Educate Your Audience

Generally speaking, consumers are increasingly motivated to be more environmentally conscious. While consumers generally gravitate toward sustainable packaging options, they may not fully understand the impact they have on the sustainable supply chain and how to properly recycle or compost products after use (Consumer-Goods’ Brands That Demonstrate Commitment to Sustainability Outperform Those That Don’t, published 2015 onnielsen.com.)。因此,品牌应确保他们的受众了解他们发挥的作用,以便他们可以更好地整合在日常方案中的可持续发展。

Currently, manufacturers are using labels to indicate the sustainability advantages of packaging choices and to provide instructions on how to recycle the material after consuming with the product. Additionally, brands can implement smart packaging such as Quick Response (QR) codes that enable consumers to access additional information on a product and are capable of educating end-users how to recycle it from a simple scan.

在消费者中,迈出更多环保的品牌更加环保,并影响购买决策(全球消费者寻求关心环境问题的公司,2018年出版nielsen.com.)。As such, it favours brands to communicate its efforts surrounding more sustainable practices in their operations.

考虑来自所有角度的材料

虽然采用可持续材料的环境更好,但与传统的非可持续材料相比,可以使用像可生物降解的那些类似的衬底。可生物降解的包装有资格的材料在处理后短时间内完全分解和分解成自然元素的能力,通常在一年或更短的时间内。所用材料可由纸和纸板,玉米淀粉,再循环聚乙烯或塑料材料(PSM)组成。

此外,品牌经常会见了采购可持续材料的挑战,以创造质量包装。随着更多消费者需求可持续包装和更多制造商实施生态意识解决方案,供应可持续材料DWWindles(第5章 - 材料供应链风险,2016年出版sciencedirect.com.)。This can affect the price of the overall product, which can consequently turn consumers away. However, consumers are more likely to pay more for a product knowing that it has sustainable qualities (Was 2018 the Year of the Influential Sustainable Consumer?, published 2018 onnielsen.com.)。

某些包装选择保留了最小或无防腐剂的食物。公司需要确保随着天然和有机食品的普及,包装也具有可持续性增强属性,如可回收性或可生物降解性。这些以及可重用性,与受众共鸣。灵活的包装是一种形式的一个例子,对制造商具有许多可持续的益处,同时为消费者提供了可靠的消费和可重用性属性,以解决食物腐败的疑虑。

消费者可以用品牌的回收袋回收铝Nespresso胶囊。

寻求创新的材料

When designing sustainable packaging, manufacturers should take note of the materials being used to ensure the quality aligns with the product and brand promise. Consideration of materials can enable a product to feel more premium than others. For example, packaging consisting of paper or cardboard can incorporate different forms of lamination and varnishes to give a more premium aesthetic and feel.

制造商还开始设计可重复使用的容器,以超越单一使用。Pepsico,Nestlé和联合利华等品牌出现了不锈钢和玻璃容器,双墙钢容器以及可再填充产品的铝容器,如橙汁,燕麦片,冰淇淋,除臭棒和可重新填充牙膏片。

In addition, efforts in sustainability can also extend beyond packaging. For example, efficient use of ingredients, processing techniques that safely preserve food, and operations that reduce energy consumption, waste and reduce emissions all contribute to enhancing a brand’s sustainability. For example, as consumers continue to gravitate toward products with fewer preservatives, High Pressure Processing (HPP) can address shorter lifespan needs to compensate for a lack of chemical preservatives.

HPP是一种加工技术,用于包装易受腐败的有机和天然食品,在令人难以置信的高压力下纯化的冷水施用纯化的冷水。该技术使品牌不仅可以通过利用水和电等可再生能源和再生资源来实现可持续发展目标,而且还满足可持续发展目标(概述改善食品加工厂中的水和能源效率的最新进展,2019年在NCBI上发布。GOV)。

品牌和OEM需要确保他们正在跟上环保实践并保持其对维持能力的承诺。制造商可以跟上行业趋势,见解和技术,通过访问Pack Expo East(3月3日在费城会议中心)来实现最新的解决方案。

  • Jorge Izquierdo是副总裁市场发展,PMMI,包装和加工技术协会,基于弗吉尼亚州的旧版。PMMI组织了贸易展的包世博会组合,包括即将到来的CAND Expo East。有关贸易展的更多信息,请访问:www.packexpoeast.com。要了解有关PMMI的更多信息,请访问:www.pmmi.org

Related content

发表评论

茶与咖啡贸易日记